full transcript

From the Ted Talk by Marcos Aguiar: 7 tools for building a business people trust

Unscramble the Blue Letters

What we found is that trust does play a meaningful role between success and failure of business ecosystems. It wasn't always the fnial nail in the coffin, but it was rnaeelvt [enough] to send more than half to the graveyard. Why was that? Many of the failed ecosystems made the mistake of naively assuming that cooperation anchored on trust would sptlnesunaooy emerge between complete strangers. And yet, we found more than 70 percent of uncooperative behaviors in the failed ecosystems. In contrast, nearly nine in 10 of the successful ecosystems actively edbdemed trust right into the workings of the prltofam. They built simsetyc trust. In essence, ecosystems were competing on trust. Trust had become a source of competitive agvaadnte. The question, then, is "How did they do it?" How did they design for trust? When we eeamnixd the successful ecosystems, we found seven trust tloos embedded in them.

Open Cloze

What we found is that trust does play a meaningful role between success and failure of business ecosystems. It wasn't always the _____ nail in the coffin, but it was ________ [enough] to send more than half to the graveyard. Why was that? Many of the failed ecosystems made the mistake of naively assuming that cooperation anchored on trust would _____________ emerge between complete strangers. And yet, we found more than 70 percent of uncooperative behaviors in the failed ecosystems. In contrast, nearly nine in 10 of the successful ecosystems actively ________ trust right into the workings of the ________. They built ________ trust. In essence, ecosystems were competing on trust. Trust had become a source of competitive _________. The question, then, is "How did they do it?" How did they design for trust? When we ________ the successful ecosystems, we found seven trust _____ embedded in them.

Solution

  1. examined
  2. spontaneously
  3. final
  4. platform
  5. relevant
  6. systemic
  7. advantage
  8. tools
  9. embedded

Original Text

What we found is that trust does play a meaningful role between success and failure of business ecosystems. It wasn't always the final nail in the coffin, but it was relevant [enough] to send more than half to the graveyard. Why was that? Many of the failed ecosystems made the mistake of naively assuming that cooperation anchored on trust would spontaneously emerge between complete strangers. And yet, we found more than 70 percent of uncooperative behaviors in the failed ecosystems. In contrast, nearly nine in 10 of the successful ecosystems actively embedded trust right into the workings of the platform. They built systemic trust. In essence, ecosystems were competing on trust. Trust had become a source of competitive advantage. The question, then, is "How did they do it?" How did they design for trust? When we examined the successful ecosystems, we found seven trust tools embedded in them.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
successful ecosystems 6
business ecosystems 4
systemic trust 3
apple ios 2
meaningful role 2
failed ecosystems 2

Important Words

  1. actively
  2. advantage
  3. anchored
  4. assuming
  5. behaviors
  6. built
  7. business
  8. coffin
  9. competing
  10. competitive
  11. complete
  12. contrast
  13. cooperation
  14. design
  15. ecosystems
  16. embedded
  17. emerge
  18. essence
  19. examined
  20. failed
  21. failure
  22. final
  23. graveyard
  24. meaningful
  25. mistake
  26. nail
  27. naively
  28. percent
  29. platform
  30. play
  31. question
  32. relevant
  33. role
  34. send
  35. source
  36. spontaneously
  37. strangers
  38. success
  39. successful
  40. systemic
  41. tools
  42. trust
  43. uncooperative
  44. workings